“A Game PR Playbook” Talk @ MIGS 2013

MIGS 2013

I recently had the pleasure of being invited to speak at the Montreal International Games Summit (MIGS). Despite the frigid temperatures of Montreal in November, it was a great experience and fun to share some of my PR knowledge via a joint talk with Albert Reed, CEO of Demiurge Studios. And, did I mention that the Palais de Congress was one of the nicest convention centers I’ve ever seen?!

The focus of our talk, “A Game PR Playbook,” was to provide independent game developers insight into game PR basics, such as message and press kit development, media relations and events marketing. Al and I added some Demiurge flavor with specific examples from the launches of two of the studio’s 2013 mobile game releases – Shoot Many Robots and Marvel Puzzle Quest.

I hope that the talk was beneficial to developers in attendance (it seemed to be based on the feedback I received afterwards) and I also hope to attend MIGS again in 2014!

Until we meet again, Montreal…

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