Mon Voyage à Montréal et Exécution Labs


No, I don’t speak French (thanks, Google Translator). But, I loved hearing lots of it while in Montreal recently for a visit to Execution Labs, a game incubator and go-to-market accelerator for mobile game developers!

Jason Della Rocca, Alexandre Pelletier-Normand, Keith Katz (and a stacked deck of industry mentors) help independent game developers produce games and bring them to market with a focus on mobile free-to-play titles. It’s a great program, so I was beyond excited when Jason asked me to trek up to Montreal and speak to the teams about PR and marketing.

With independent studios often taking on the role of PR internally, it is important for these smaller game development teams to understand the basics. I was happy to perform a massive brain dump and share what I know with the teams. If anything, I hope they walked away from our meetings with a few key takeaways:

  • At its core, PR is about messaging and networking. Nail your message early on in the development cycle and network, network, network until your hand hurts from all that shaking.
  • Promoting your game is as important as the game itself, so don’t overlook your marketing plan for the sake of development. Start planning early in the development cycle.
  • Market your studio just as much as your game. If you are able to build a following for yourself – as designers and developers – you’ll be able to get more attention for your game. Half of the “story” is usually the people BEHIND the game. Perfect talking about yourself.

The teams are currently at various stages of development, but I’d suggest you like all of these guys on Facebook. They’ve got some awesome games brewing. I wish them all the best of luck with their upcoming launches and hope to cross paths with my new friends in Montreal soon!

Double Stallion Games
Kit Fox Games
Silver Dice Games
Imaginary Games
Lightning Rod Games
Pixel Crucible