How do I approach my work? First and foremost, with passion. I love what I do and apply a few basic philosophies to my work:

  • Plan. Every good communications program has an even better strategic plan. Thoughtful planning is the key to success.
  • Collaborate. Great PR stems directly from a close and collaborative client relationship. We’re partners. I see myself as part of your team.
  • Understand.  My goal is to know your business inside and out, so that I can better help you reach your goals.
  • Target. Knowing your game’s audience and the media they consume is another key to success. Finely tuned and targeted media outreach is the only way to go.
To read about recent client work and projects, visit Buzz Blog.