PocketGamer.biz – PC Game vs. Mobile Game Marketing…

Carter Dotson, senior writer at 148Apps.com which was recently acquired by Steel Media and PocketGamer.biz, reached out to me  to ask about the differences between marketing for PC games vs. mobile games. Boy, are there differences!!! The industry has changed so much just in the past few years and, as a result, marketers are having to re-think strategies across the board, particularly for mobile. What worked for PC and console, won’t necessarily work for mobile games. Check out Carter’s PocketGamer.biz article that includes some insight into the magic bullets with mobile marketing including interviews with Out of the Park Developments, Devolver Digital, and White Whale Games (and me!). Check it out here. 


Roadhouse Lays Down the Warhammer, Announces New 40K Mobile Game

Roadhouse New Logo

Leading into PAX East 2013 and the immediately following GDC 2013 week, Roadhouse Interactive asked for my help to promote their new relationship with UK-based Games Workshop and to announce that their team is to release a new mobile and tablet game set in the hugely popular Warhammer 40,000 universe.

Typically a very busy time for news and game announcements, we were able to break through the clutter leading into GDC, a key business development week for Roadhouse, with this initial product announcement. I secured coverage with over 30 key industry and mobile game news media outlets to draw attention to the partnership and upcoming title.

Below is a snapshot at just some of the stories that helped us to announce Roadhouse’s new game (in no particular order)! Thanks to all who covered the news and stay tuned for more details about this side-scrolling action game where players guide a lone Space Marine on his journey to destroy endless hordes of enemies. Juicy, right? 🙂