Demiurge & Disruptor Beam Take Over NECN

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Mobile games have exploded in recent years. The Boston area has been no exception with the landscape of developers in the area showcasing this fact. Many new mobile development studios have been founded in recent years and even some established local game developers have re-focused their energy into mobile games vs. console games.

Two of my clients, both Demiurge Studios (Marvel Puzzle Quest) and Disruptor Beam (Game of Thrones Ascent), are currently focused on mobile. So, I recently pitched a story to New England Cable News (NECN) about the rising popularity of mobile games among local game developers, and what it is like to do business in the state. The result was an awesome “CEO Corner” segment featuring both Hank Howie, COO of Disruptor Beam, and Albert Reed, CEO & Co-Founder of Demiurge Studios. The episode aired throughout this past weekend and was posted on the website. Check out some photos below or watch the show (split into three segments) here:

http://www.necn.com/02/02/14/CEO-Corner-How-to-begin-a-career-in-gami/landing_ceocorner.html?blockID=862441&feedID=11130

http://www.necn.com/02/02/14/CEO-Corner-Bringing-video-games-to-you/landing_ceocorner.html?blockID=862439&feedID=11130

http://www.necn.com/02/02/14/CEO-Corner-A-day-in-the-life-of-a-game-p/landing_ceocorner.html?blockID=862440&feedID=11130

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Recent VentureFizz Posts – Proletariat, Indie Game Collective, and more!

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Throughout 2013, I’ve contributed blog content to VentureFizz.com to highlight the Boston video game development community. It has been a fun side project, as I’ve had the opportunity to learn even more about a community that I love. I’ve highlighted contributed content on my blog in the past, but realized recently that I hadn’t linked over to some of my more recent contributions. Below are a few favorites!

A Few Minutes with Seth Sivak, CEO of ‘World Zombination’ Creator, Proletariat

Game Devs Join Forces in Cambridge with “Indie Game Collective” 

Indie Games Shine at Boston FIG

Moving to Mobile Games: A Q&A with Demiurge Studios’ CEO Albert Reed

“A Game PR Playbook” Talk @ MIGS 2013

MIGS 2013

I recently had the pleasure of being invited to speak at the Montreal International Games Summit (MIGS). Despite the frigid temperatures of Montreal in November, it was a great experience and fun to share some of my PR knowledge via a joint talk with Albert Reed, CEO of Demiurge Studios. And, did I mention that the Palais de Congress was one of the nicest convention centers I’ve ever seen?!

The focus of our talk, “A Game PR Playbook,” was to provide independent game developers insight into game PR basics, such as message and press kit development, media relations and events marketing. Al and I added some Demiurge flavor with specific examples from the launches of two of the studio’s 2013 mobile game releases – Shoot Many Robots and Marvel Puzzle Quest.

I hope that the talk was beneficial to developers in attendance (it seemed to be based on the feedback I received afterwards) and I also hope to attend MIGS again in 2014!

Until we meet again, Montreal…

Demiurge Brings Marvel to Mobile with Puzzle Quest

Marvel Puzzle QuestThis is a project that has been hard to keep a lid on, to say the least! Demiurge Studios (my client), in partnership with D3publisher and Marvel Entertainment, recently released Marvel Puzzle Quest: Dark Reign on iOS and Android. It truly was a collaborative effort on all fronts, marketing and PR included. The launch of the game involved many moving pieces that, in the end, worked out quite well…

So, after keeping quiet about the game for months, its reveal was rolled out gradually over the course of its launch week in October, all leading up to New York ComicCon. The game was first announced via a tweet from Marvel’s Agent M (@AgentM). This was followed by an interview podcast with the Demiurge team and hosted on Marvel.com, as well as an inclusion in the official Marvel newsletter. Then, finally, the game launched later that week and was announced to media around the world via a press release and launch trailer. At New York Comic Con, Demiurge participated in a panel about the game and the game was also demoed on the show floor. To say that we blanked Marvel fans at launch is an understatement.

Coverage of the game has been spectacular, with most reviews turning out positive, including an amazing 9.1 rating from IGN!!! The studio itself has also received some great exposure, including a feature with GamesIndustry.biz shortly following the launch. And, this is just the beginning and the Demiurge team continues to add new content to the game, expanding the player experience.

To augment all of the above activities, two additional videos have been released surrounding the game that I wanted to share. Both of these were shot in the Demiurge offices and it was a blast to help coordinate these with the Marvel and D3 teams. Check them out!

Demiurge Developer Diary Video – Marvel Puzzle Quest: 

Marvel’s Agent M Visits Demiurge: 

Demiurge Shooting Straight with Shoot Many Robots Launch!

Shoot Many Robots logo

Demiurge Studios is independent game shop based in Cambridge, MA. In its over 10 years in business, the studio has made a name for itself as a reliable partner for industry leaders working on major franchises like Bioshock, Mass Effect, Brothers in Arms, Rock Band, and Titan Quest.

In 2012, the studio released its first original IP game on PC and consoles, Shoot Many Robots. I began working with Demiurge earlier this year just as they were putting the finishing touches on a brand-new version of the game for mobile release in partnership with fellow local studio Owlchemy Labs! Together, they created this endless runner (and gunner) featuring the memorable P. Walter Tugnut and a bazillion robots.

In conjunction with PAX East 2013, we released Shoot Many Robots on Android to super positive reviews and great initial buzz! After announcing the game a couple of days prior to PAX, I secured loads of launch stories followed by hands-on features and reviews after meeting with over 25 media on-site at PAX.

Below is a snapshot at just some coverage surrounding Shoot Many Robot’s launch on Android (in no particular order). And, have no fear, an iOS version is also planned 🙂

Polygon
“Shoot Many Robots’ Jump to Android, Starts Demiurge’s Push into Mobile” (3/23/13) http://www.polygon.com/2013/3/23/4138692/shoot-many-robots-jump-to-android-starts-demiurges-push-into-mobile

Destructoid
“Shoot Many Robots Now Available on Android” (3/20/13)
http://www.destructoid.com/shoot-many-robots-now-available-on-android-249147.phtml

PocketGamer.UK
“Shoot Many Robots is a Game Name and a Life-Saving Instruction in One” (3/20/13)http://www.pocketgamer.co.uk/r/Android/Shoot+Many+Robots/news.asp?c=49445

Touch Arcade
“Shoot Many Robots Hits Android Coming Soon to iOS Soon-ish” (3/20/13)
http://toucharcade.com/2013/03/20/shoot-many-robots-hits-android-coming-to-ios-soon-ish/

Kotaku
“Shoot Many Robots Mechanical Hordes are Going Mobile” (3/20/13)
http://kotaku.com/5991456/shoot-many-robots-mechanical-hordes-are-going-mobile

Joystiq
“Shoot Many Robots Available Now on Android, Coming Soon to iOS” (3/20/13)
http://www.joystiq.com/2013/03/20/shoot-many-robots-available-now-on-android-coming-soon-to-ios/

AppAddict.net
“Demiurge Studios Owlchemy Labs Bring New Shoot Many Robots Game to Mobile Platforms (3/20/13)
http://appaddict.net/2013/03/20/demiurge-studios-owlchemy-labs-bring-new-shoot-many-robots-game-to-mobile-platforms/

Boston Bastard Brigade
“Kicking Arse and Killing Many Robots!” Review (3/29/13)
http://www.bostonbastardbrigade.com/2013/03/kicking-arse-and-killing-many-robots/

Blast Magazine
“Shoot Many Robots on Android – Hands On” (4/2/13)
http://blastmagazine.com/the-magazine/boston-local/shoot-many-robots-on-android-hands-on/

MoDoJo
“Shoot Many Robots Blasts Its Way to Android, iOS Version Coming Soon” (3/20/13)
http://www.modojo.com/news/2013-03-20-shoot-many-robots-blasts-its-way-to-android-ios-version-coming-soon

ShackNews
“Shoot Many Robots Hits Android, Coming to iOS Soon!” (3/20/13)http://www.shacknews.com/article/78308/shoot-many-robots-hits-android-coming-to-ios-soon

Android Rundown
“Shoot Many Robots is a Game That Delivers on the Promise of Its Title” (3/20/13)
http://www.androidrundown.com/blog/shoot-robots-game-delivers-promise-title/

Cult of Android
“Shoot Many Robots Zaps Its Way onto Android Today, iOS Coming Soon” (3/20/13)
http://www.cultofandroid.com/24635/shoot-many-robots-zaps-its-way-onto-android-today-ios-coming-soon/

VG247
“Shoot Many Robots Now Available for Android, iOS Release Planned” (3/20/13)
http://www.vg247.com/2013/03/20/shoot-many-robots-now-available-for-android-ios-release-planned/

Polygon Shoot Many Robots