Game of Thrones Ascent’s iPad Launch & Season 4 Kick-Off

I’ve been working with Disruptor Beam for the past couple of years to help promote the company, along with their hit game ‘Game of Thrones Ascent’ based off of the HBO TV series and books by George R.R. Martin. Following a successful Facebook and Web launch in 2013, the team at Disruptor Beam has been focused on the game’s mobile launch. The first mobile platform for the game is iPad, which we just announced last week.  This month has been busy, to say the least!

Leading into our iPad launch, we formally announced a partnership with Kongregate to publish the mobile versions of the game. After some targeted pitching and outreach, the announcement led to some good, positive business-focused coverage including with sites like Polygon and Pocket Gamer.

As we eased into our launch day, which occurred just in time for the Season 4 premiere of the show on HBO, I helped to line up numerous stories across gaming media to help promote the game and drive installs. Coverage appeared across sites like GameSpot, Kotaku, VentureBeat, Fortune, ShackNews and many others (see a selection of coverage further below). The game was also featured by Apple during launch week, which was a huge win for the company!

Elicia on ThroneAs the iPad version of the game was taking off, the Season 4 premiere was just on the horizon! The Disruptor Beam team was invited to HBO to attend a special pre-screening of the first episode in Boston. For about 400 attendees, the Disruptor Beam team was able to showcase the tablet version of the game to attendees. Plus, the majority of the staff attended the event itself because, well, who wouldn’t miss an event like this one! We all got to sit upon the iron throne, enjoy the first episode, and talk up our new iPad game!

Here’s a photo of me sitting on the throne – I just happen to be pregnant as well, so this is my “Mother of Dragons” pose 🙂

Selection of iPad Launch Day Coverage

GameSpot.com

http://www.gamespot.com/articles/play-this-game-of-thrones-ipad-game-while-you-wait-for-the-show-to-come-back/1100-6418564/

Kotaku.com

http://kotaku.com/the-social-strategy-of-game-of-thrones-ascent-is-now-a-1552283747

Polygon.com

http://www.polygon.com/2014/3/26/5551390/game-of-thrones-ascent-out-now-on-ios-android-version-coming-soon

Fortune / CNN

http://tech.fortune.cnn.com/2014/04/04/game-of-thrones/

ShackNews.com

http://www.shacknews.com/article/83734/game-of-thrones-ascent-out-now-on-ios

VentureBeat / GamesBeat

http://venturebeat.com/2014/03/26/winter-is-coming-to-the-ipad-game-of-thrones-ascent-now-available-for-apples-tablets/

SlidetoPlay.com

http://www.slidetoplay.com/news/game-of-thrones-ascent-released/

TouchArcade.com

http://toucharcade.com/2014/03/26/new-iphone-games-march-27/

Pocket Gamer (news)

http://www.pocketgamer.co.uk/r/iPad/Game+of+Thrones%3A+Ascent/news.asp?c=58480

Pocket Gamer (review)

http://www.pocketgamer.co.uk/r/iPad/Game+of+Thrones%3A+Ascent/review.asp?c=58571

Pocket Gamer (guide)

http://www.pocketgamer.co.uk/r/iPad/Game+of+Thrones%3A+Ascent/feature.asp?c=58636

CultofMac.com (News)

http://www.cultofmac.com/271768/winter-coming-ipad-game-thrones-ascent/

InsideMobileApps.com

http://www.insidemobileapps.com/2014/03/27/disruptor-beam-brings-game-of-thrones-ascent-to-ipad/

148Apps.com

http://www.148apps.com/news/game-thrones-ascent-game-based-popular-show-ipad/

BetaBoston.com

http://betaboston.com/gallery/2014/03/31/game-of-thrones-ascent-ipad-apple-facebook-disruptor-beam/

Pocket-Lint.com

http://www.pocket-lint.com/news/128264-think-you-re-ready-for-game-of-thrones-season-4-10-ways-to-enjoy-it-even-more

EuroGamer.net

http://www.eurogamer.net/articles/2014-03-27-game-of-thrones-ascent-hits-ipad

GameSided.com

http://gamesided.com/2014/03/28/winter-comes-mobile-game-of-thrones-ascent-now-ios/

TheSlanted.com

http://theslanted.com/2014/03/14339/ahead-game-thrones-season-four-premiere-ascent-launches-ipad/

Arcade Sushi (review)

http://arcadesushi.com/game-of-thrones-ascent-review-ios/

Digital Spy (review)

http://www.digitalspy.com/gaming/levelup/a561553/mobile-reviews-game-of-thrones-ascent-star-wars-assault-team-more.html#~oAbbYpcyZuVvhR

iPad Insight (review)

http://ipadinsight.com/ipad-app-reviews/ipad-game-review-game-of-thrones-ascent/

onRPG.com

http://www.onrpg.com/articles/editorial/game-of-thrones-ascent-now-on-ipad-in-time-for-season-4/

9to5Mac.com

http://9to5mac.com/2014/03/26/hbos-game-of-thrones-ascent-game-comes-to-ipad-ahead-of-season-4-debut/

GameMob.com

http://gamemob.com/news/game-of-thrones-ascent-is-now-available-on-ipad/

TabTimes.com

http://tabtimes.com/news/ipad-game/2014/03/26/game-thrones-ascent-ascended-ipad-today-android-release-imminent

VG247.com

http://www.vg247.com/2014/03/27/game-of-thrones-ascent-out-now-on-ipad/

PocketTactics.com

http://www.pockettactics.com/news/ios-news/new-releases/tonight-sometimes-die-little-big-adventure-shattered-planet/

PadGadget.com

http://www.padgadget.com/2014/03/26/winter-is-coming-game-of-thrones-ascent-is-now-available-in-the-app-store/

Demiurge & Disruptor Beam Take Over NECN

IMG_1086

Mobile games have exploded in recent years. The Boston area has been no exception with the landscape of developers in the area showcasing this fact. Many new mobile development studios have been founded in recent years and even some established local game developers have re-focused their energy into mobile games vs. console games.

Two of my clients, both Demiurge Studios (Marvel Puzzle Quest) and Disruptor Beam (Game of Thrones Ascent), are currently focused on mobile. So, I recently pitched a story to New England Cable News (NECN) about the rising popularity of mobile games among local game developers, and what it is like to do business in the state. The result was an awesome “CEO Corner” segment featuring both Hank Howie, COO of Disruptor Beam, and Albert Reed, CEO & Co-Founder of Demiurge Studios. The episode aired throughout this past weekend and was posted on the website. Check out some photos below or watch the show (split into three segments) here:

http://www.necn.com/02/02/14/CEO-Corner-How-to-begin-a-career-in-gami/landing_ceocorner.html?blockID=862441&feedID=11130

http://www.necn.com/02/02/14/CEO-Corner-Bringing-video-games-to-you/landing_ceocorner.html?blockID=862439&feedID=11130

http://www.necn.com/02/02/14/CEO-Corner-A-day-in-the-life-of-a-game-p/landing_ceocorner.html?blockID=862440&feedID=11130

IMG_1087

A Match Made in Highgarden: Disruptor Beam and King Richard’s Faire

10019968904_b73ca2b21a_o

In the godswood (ahem). I mean, in the woods of Carver, Massachusetts, the Disruptor Beam team hosted a “Game of Game of Thrones” trivia and costume contest for thousands of people in attendance at King Richard’s Faire, the largest renaissance faire on the east coast. I helped to coordinate the event in conjunction with the Disruptor Beam team and Faire staff, with all parties walking away with a positive experience.

The event was an interesting way to promote Game of Thrones Ascent, but also a venue for Disruptor Beam to host the company outing of all company outings! We had 1 or 2 people shy of the entire Disruptor Beam team attend. We handed out free in-game turkey legs for general attendees to consume within the game. Rich Gallup, the game’s Executive Producer, hosted the contest in full renaissance garb. And, Game of Thrones themed prizes were awarded to our costume and trivia contest winners. In true Game of Thrones style, lots of people were killed off in the Game of Game of Thrones, but one fair maiden from Highgarden – a Margaery Tyrell look-alike – won, taking home her very own miniature Iron Throne.

It was a blast for all – the Disruptor Beam staff, King Richard’s Faire, contest participants, and even me, who actually dressed up as a wench for the day. The event was a highlight of 2013 in my book – a memorable and very fun experience. Tons of photos here: http://www.flickr.com/photos/manthatwhispers/sets/72157636050828776/ And, more pictures follow!

Photos courtesy of Tim Rice for King Richard’s Faire. 

10019420043_10886cf189_c

10019597103_9f94eda6b5_c10019949125_2f64b64d44_c

10019805595_c5d5e94c65_o

Game of Thrones Ascent Ascends @ Comic-Con San Diego!

I’ve been working with Disruptor Beam to promote their hit social game – Game of Thrones Ascent – since early 2012. Aside from the game itself, which has been very well received by players, another part of its success is the widespread popularity of HBO’s hit TV series and George R.R. Martin’s series of books. The studio’s relationship with HBO and HBO’s willingness to support the game however it can, has also opened many doors for us in terms of PR and promotions.

For example, through the studio’s partnership with HBO we were able to promote the game via an on-site and very well-attended “Join the Realm” exhibition at San Diego Comic-Con this past week.  Not only did the Disruptor Beam team meet with and demo the game for thousands of hardcore Game of Thrones fans, they were able to schmooze with some stars from the show and even some impressive cosplayers.

I just had to share these pictures of Khalessi and her Unsullied playing the game. Priceless.

Khalessi at Comic-Con

 

Khalessi at Comic-Con 2

VentureFizz.com Contribution: Winning the Game of Game of Thrones

VentureFizz is a one stop destination for what is buzzing within Boston’s tech sector, including a job board, comprehensive event calendar and, of course, its blog. I was recently asked to help contribute to the growth of VentureFizz’ coverage of the local game development scene. I hold a key role within this ecosystem, working with a handful of Boston-based companies and organizations dedicated to games. Given this fact and my passion for the Boston game development community, I jumped at the chance to contribute and to help spread the word about all of the great game-related work happening right here in Massachusetts.

My first article “Winning the Game of Game of Thrones: Disruptor Beam’s Tale” is up now, which discusses my client Disruptor Beam’s rise to the throne with their new social game, Game of Thrones Ascent.

Stay tuned to VentureFizz.com for more articles from me in the future!

VentureFizz Game of Thrones

Game of Thrones Ascent Open Beta Launch – FTW!

Game of Thrones AscentFor the past 4 or 5 months, I’ve been working with the team at Disruptor Beam and also collaborating with HBO on the launch of open beta for Game of Thrones Ascent, the first ever social game based on HBO’s TV series and George R.R. Martin’s books.

Our beta launch was a ripe opportunity to communicate with key gaming, technology, entertainment and Boston-based media about the game and explain to press (and fans) why it is different from other Facebook games on the market today. After months of planning and prep for our launch, we saw widespread coverage of the game during its launch week, as a result of my efforts.

It was an incredible experience to help promote a game based on a franchise that I absolutely adore and to witness over 100k people who share my passion hop into the game in less than a week’s time span, was amazing. To give you a sense of some of the coverage I was able to secure, below is a summary of just a handful of the best stories that were posted surrounding the game’s open beta launch!

Boston Globe: “Hub Firm’s Game of Thrones Game Set to Launch on Facebook” http://bostonglobe.com/business/2013/02/21/boston-video-game-company-disruptor-beam-launches-game-thrones-ascent/4zuDMb4sSWchBLFU1Lmq9J/story.html

Kotaku

 

Kotaku: “Facebook is the Perfect Place to Play a Game of Thrones”
http://kotaku.com/5986013/facebook-is-the-perfect-place-to-play-a-game-of-thrones

Mashable: “Game of Thrones Facebook Game Now Open to Fans”
http://mashable.com/2013/02/25/game-of-thrones-facebook/

Games.com: “Game of Thrones Ascent Charges Into Open Beta on Facebook”http://blog.games.com/2013/02/21/game-of-thrones-ascent-launch/

GameZebo.com: “Game of Thrones Ascent Review”
http://www.gamezebo.com/games/game-thrones-ascent/review

Massively / Joystiq.com: “Rise and Shiny: Game of Thrones Ascent”
http://massively.joystiq.com/2013/03/03/rise-and-shiny-game-of-thrones-ascent/

Inside Social Games: “Game of Thrones Ascent Review”
http://www.insidesocialgames.com/2013/02/22/game-of-thrones-ascent-review/

The Escapist: “Game of Thrones Ascent Enters Open Beta” http://www.escapistmagazine.com/news/view/122295-Game-of-Thrones-Facebook-Game-Enters-Open-Beta