Boston FIGnites!

IMG_6202 Elicia at Boston FIG
For the second year in a row I managed PR efforts for the Boston Festival of Indie Games (aka Boston FIG). When thinking back about this year’s event, the word ‘ignite’ jumps to mind. It was a day *ignited* by the amazing energy of not just the independent game developers who showcased digital and tabletop games, but the compelling speakers, and over 5,000 people in attendance.  I know firsthand how difficult it can be to garner attention for an unknown game, but Boston FIG provides a platform for these developers to promote their games. And the dedicated effort of an all-volunteer staff (myself included) seems to be paying off for the game developers, as well as attendees and sponsors each year – a trend I hope to see continue into 2014!

I’d like to thank all of the staff, volunteers, attendees, participants, sponsors, and partners that made this year’s event possible, but also send a special thank you to the media who covered BostonFIG, both before and after the festival! Below are just a few of the many great stories that appeared surrounding the 2013 Fest. And, for more detail about the developers that were at the festival, check out my recap post on VentureFizz.

MetroWest Daily News / Cambridge Chronicle

Boston Globe

Indie Game Magazine



Roadhouse Lays Down the Warhammer, Announces New 40K Mobile Game

Roadhouse New Logo

Leading into PAX East 2013 and the immediately following GDC 2013 week, Roadhouse Interactive asked for my help to promote their new relationship with UK-based Games Workshop and to announce that their team is to release a new mobile and tablet game set in the hugely popular Warhammer 40,000 universe.

Typically a very busy time for news and game announcements, we were able to break through the clutter leading into GDC, a key business development week for Roadhouse, with this initial product announcement. I secured coverage with over 30 key industry and mobile game news media outlets to draw attention to the partnership and upcoming title.

Below is a snapshot at just some of the stories that helped us to announce Roadhouse’s new game (in no particular order)! Thanks to all who covered the news and stay tuned for more details about this side-scrolling action game where players guide a lone Space Marine on his journey to destroy endless hordes of enemies. Juicy, right? 🙂