For the past 4 or 5 months, I’ve been working with the team at Disruptor Beam and also collaborating with HBO on the launch of open beta for Game of Thrones Ascent, the first ever social game based on HBO’s TV series and George R.R. Martin’s books.

Our beta launch was a ripe opportunity to communicate with key gaming, technology, entertainment and Boston-based media about the game and explain to press (and fans) why it is different from other Facebook games on the market today. After months of planning and prep for our launch, we saw widespread coverage of the game during its launch week, as a result of my efforts.

It was an incredible experience to help promote a game based on a franchise that I absolutely adore and to witness over 100k people who share my passion hop into the game in less than a week’s time span, was amazing. To give you a sense of some of the coverage I was able to secure, below is a summary of just a handful of the best stories that were posted surrounding the game’s open beta launch!

Boston Globe: “Hub Firm’s Game of Thrones Game Set to Launch on Facebook” http://bostonglobe.com/business/2013/02/21/boston-video-game-company-disruptor-beam-launches-game-thrones-ascent/4zuDMb4sSWchBLFU1Lmq9J/story.html

Kotaku: “Facebook is the Perfect Place to Play a Game of Thrones”
http://kotaku.com/5986013/facebook-is-the-perfect-place-to-play-a-game-of-thrones

Mashable: “Game of Thrones Facebook Game Now Open to Fans”
http://mashable.com/2013/02/25/game-of-thrones-facebook/

Games.com: “Game of Thrones Ascent Charges Into Open Beta on Facebook”http://blog.games.com/2013/02/21/game-of-thrones-ascent-launch/

GameZebo.com: “Game of Thrones Ascent Review”
http://www.gamezebo.com/games/game-thrones-ascent/review

Massively / Joystiq.com: “Rise and Shiny: Game of Thrones Ascent”
http://massively.joystiq.com/2013/03/03/rise-and-shiny-game-of-thrones-ascent/

Inside Social Games: “Game of Thrones Ascent Review”
http://www.insidesocialgames.com/2013/02/22/game-of-thrones-ascent-review/

The Escapist: “Game of Thrones Ascent Enters Open Beta” http://www.escapistmagazine.com/news/view/122295-Game-of-Thrones-Facebook-Game-Enters-Open-Beta