Prime World Defenders Launch on iOS

Defenders_scr_2I recently started working with strategy game developer Nival to help promote a variety of their games including Prime World: Defenders. A classic tower-defense game with a twist, Defenders launched on PC awhile back. It did well and so the team decided to port the game to iOS, which launched for US and European players just this week. Despite the game being previously released for PC, I was able to secure a number of news stories and/or reviews surrounding the game with key gaming and mobile press. A selection of this coverage follows:

Touch Arcade (4/7/14) – Review

http://toucharcade.com/2014/04/07/prime-world-defenders-review/

Pocket Gamer (3/26/14) – Review

http://www.pocketgamer.co.uk/r/iPhone/Prime+World%3A+Defenders/review.asp?c=58533

iDownloadBlog.com (3/26/14) – Review

http://www.idownloadblog.com/2014/03/26/defenders-review/

148 Apps (3/25/14) – Review

http://www.148apps.com/reviews/defenders-review/

Inside Mobile Apps (3/24/14) – Article

http://www.insidemobileapps.com/2014/03/24/nival-unleashes-prime-world-defenders-on-ios/

App Advice (3/21/14) – Article

http://appadvice.com/appnn/2014/03/prime-world-defenders-invades-ios-with-its-td-plus-collectible-card-gameplay

Mac Rumors Pro (3/21/14) – Article

http://www.macrumorspro.com/prime-world-defenders-invades-ios-with-its-td-plus-collectible-card-gameplay/

Game Trailers (3/21/14) – Trailer

http://www.gametrailers.com/videos/flxh1i/prime-world–defenders-ios-launch-trailer

Game Revolution (3/21/14) – Trailer

http://www.gamerevolution.com/video/prime-world-defenders

Pocket Gamer (3/20/14) – Article / Review

http://www.pocketgamer.co.uk/r/iPad/Prime+World%3A+Defenders/news.asp?c=58346

Pocket Tactics (3/20/14) – Article

http://www.pockettactics.com/news/ios-news/defenders-opens-gates-nivals-cross-media-prime-world-universe/?utm_source=rss&utm_medium=rss&utm_campaign=defenders-opens-gates-nivals-cross-media-prime-world-universe

Game Mob

o   Code Giveaway

http://gamemob.com/articles/giveaway-win-a-copy-of-prime-world-defenders-on-ios/

o   Upcoming Games Article

http://gamemob.com/videos/upcoming-this-week-and-next-weeks-ios-games/

o   Date Announcement Post

http://www.gamemob.com/news/nival-shows-off-prime-world-defenders-a-stunning-new-tower-defense-game/?utm_content=bufferc4f13&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

AppleTell.com (3/15/14) – Launch Date

http://www.technologytell.com/apple/132004/prime-world-defenders-brings-the-hordes-to-ios-march-20th/

 

 

“A Game PR Playbook” Talk @ MIGS 2013

MIGS 2013

I recently had the pleasure of being invited to speak at the Montreal International Games Summit (MIGS). Despite the frigid temperatures of Montreal in November, it was a great experience and fun to share some of my PR knowledge via a joint talk with Albert Reed, CEO of Demiurge Studios. And, did I mention that the Palais de Congress was one of the nicest convention centers I’ve ever seen?!

The focus of our talk, “A Game PR Playbook,” was to provide independent game developers insight into game PR basics, such as message and press kit development, media relations and events marketing. Al and I added some Demiurge flavor with specific examples from the launches of two of the studio’s 2013 mobile game releases – Shoot Many Robots and Marvel Puzzle Quest.

I hope that the talk was beneficial to developers in attendance (it seemed to be based on the feedback I received afterwards) and I also hope to attend MIGS again in 2014!

Until we meet again, Montreal…

Demiurge Brings Marvel to Mobile with Puzzle Quest

Marvel Puzzle QuestThis is a project that has been hard to keep a lid on, to say the least! Demiurge Studios (my client), in partnership with D3publisher and Marvel Entertainment, recently released Marvel Puzzle Quest: Dark Reign on iOS and Android. It truly was a collaborative effort on all fronts, marketing and PR included. The launch of the game involved many moving pieces that, in the end, worked out quite well…

So, after keeping quiet about the game for months, its reveal was rolled out gradually over the course of its launch week in October, all leading up to New York ComicCon. The game was first announced via a tweet from Marvel’s Agent M (@AgentM). This was followed by an interview podcast with the Demiurge team and hosted on Marvel.com, as well as an inclusion in the official Marvel newsletter. Then, finally, the game launched later that week and was announced to media around the world via a press release and launch trailer. At New York Comic Con, Demiurge participated in a panel about the game and the game was also demoed on the show floor. To say that we blanked Marvel fans at launch is an understatement.

Coverage of the game has been spectacular, with most reviews turning out positive, including an amazing 9.1 rating from IGN!!! The studio itself has also received some great exposure, including a feature with GamesIndustry.biz shortly following the launch. And, this is just the beginning and the Demiurge team continues to add new content to the game, expanding the player experience.

To augment all of the above activities, two additional videos have been released surrounding the game that I wanted to share. Both of these were shot in the Demiurge offices and it was a blast to help coordinate these with the Marvel and D3 teams. Check them out!

Demiurge Developer Diary Video – Marvel Puzzle Quest: 

Marvel’s Agent M Visits Demiurge: