PocketGamer.biz – PC Game vs. Mobile Game Marketing…

Carter Dotson, senior writer at 148Apps.com which was recently acquired by Steel Media and PocketGamer.biz, reached out to me  to ask about the differences between marketing for PC games vs. mobile games. Boy, are there differences!!! The industry has changed so much just in the past few years and, as a result, marketers are having to re-think strategies across the board, particularly for mobile. What worked for PC and console, won’t necessarily work for mobile games. Check out Carter’s PocketGamer.biz article that includes some insight into the magic bullets with mobile marketing including interviews with Out of the Park Developments, Devolver Digital, and White Whale Games (and me!). Check it out here. 

PocketGamer