Self-Publish, Self-Publish, Self-Publish (Casual Connect USA 2013)

I recently attended Casual Connect in San Francisco and walked away from the show with this one theme stuck in my head: self-publishing is not only possible, but a great route for many developers. It all started with Will Harbin’s kick-off talk “Self-Publish or Die” in which Harbin (Kixeye‘s CEO) encourages new developers to remain independent and bypass the publisher relationship.  Dean Takahashi from VentureBeat summed up Will’s presentation well in this article.

As the 3-day show continued, I frequently found myself listening into conversations among developers about the role of publishers with the conclusion being the same as Harbin’s. And, it felt like every developer I heard speak at the podium throughout the show referenced Will’s earlier talk and agreed with his thoughts on going-it-alone. There were plenty of publishers exhibiting at the show and recruiting new developers, but still this theme rose to the top.

Being in the game industry, but not in a game development role, I don’t have an extremely strong opinion either way. But, what I have observed is that a publisher’s role usually takes the form of marketing. And, when you can fulfill that role on your own  – leveraging internal staff to meet marketing needs or by hiring outside PR/marketing consultants (like me) on an as-needed basis around game launches and important milestones – then why wouldn’t you self-publish?

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Roadhouse Lays Down the Warhammer, Announces New 40K Mobile Game

Roadhouse New Logo

Leading into PAX East 2013 and the immediately following GDC 2013 week, Roadhouse Interactive asked for my help to promote their new relationship with UK-based Games Workshop and to announce that their team is to release a new mobile and tablet game set in the hugely popular Warhammer 40,000 universe.

Typically a very busy time for news and game announcements, we were able to break through the clutter leading into GDC, a key business development week for Roadhouse, with this initial product announcement. I secured coverage with over 30 key industry and mobile game news media outlets to draw attention to the partnership and upcoming title.

Below is a snapshot at just some of the stories that helped us to announce Roadhouse’s new game (in no particular order)! Thanks to all who covered the news and stay tuned for more details about this side-scrolling action game where players guide a lone Space Marine on his journey to destroy endless hordes of enemies. Juicy, right? 🙂